The ''it'' factor: be the one people like, listen to, and remember

Have you ever seen someone you know succeeding more than you are despite the fact that you know you're smarter and your ideas and work ethic are stronger? They seem to win more than you do just because they can get people to listen to them (and, for some reason, you can't). Some people just seem able to draw people to them, hold their attention, and form a positive impression that lingers long after meeting. These fortunate individuals have The "It" Factor! - the enviable hallmark of so many successful people. Now, in "The "It" Factor", communications expert Mark Wiskup will give readers the tools to become one of those lucky people on whom success and fortune routinely smiles. Wiskup refers to "The "It" Factor" as a "career advancement and business relationship manual."More specifically, it's a practical (and entertaining) guide to beefing up your communication skills so you can easily build profitable connections with colleagues and others in both formal and informal/social business situations. It provides part confident communication ...part schmoozing-your-way-to-success. This book will enable people to communicate their ideas so skillfully that people sit up and take notice. It will give readers the tools that will enable them to take charge of a meeting, any simple business conversation, or any networking encounter - and become instantly memorable (in a good way, of course!). With "The "It" Factor", readers will become more confident, superstar communicators who will not only never have to feel ignored or overlooked again, but will much more easily achieve the results they have always desired.