Sustainability Marketing: A Global Perspective, 2nd Edition

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Sustainability Marketing: A Global...

Sustainability Marketing: A Global Perspective, 2nd Edition

Peattie, Ken, Belz, Frank-Martin

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როგორ მოგეწონათ ეს წიგნი?

როგორი ხარისხისაა ეს ფაილი?

ჩატვირთეთ, ხარისხის შესაფასებლად

როგორი ხარისხისაა ჩატვირთული ფაილი?

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2013

გამოცემა:

2nd ed

გამომცემლობა:

Wiley

ენა:

english

გვერდები:

336

ISBN 10:

3928379550

ISBN 13:

9783928379557

ფაილი:

EPUB, 8.56 MB

IPFS:

,

english, 2013

ონლაინ წაკითხვა

ხორციელდება კონვერტაციის -ში

კონვერტაციის -ში ვერ მოხერხდა

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Marie Dalton, Dawn G. Hoyle, Marie W. Watts — Green Marketing Management

Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim, (eds.) — Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Deepak Chhabra — Sustainable Marketing of Cultural and Heritage Tourism

Grant, John — The Green Marketing Manifesto

Gerard Bartels, Wil Nelissen — Marketing for Sustainability: Towards Transactional Policy-Making

John Grant — Greener Marketing

Al Iannuzzi — Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Patrick E. Murphy; Gene R. Laczniak; Fiona Harris — Ethics in Marketing: International Cases and Perspectives

Diane Martin — Sustainable Marketing

Archie B. Carroll; Ann K. Buchholtz — Business and Society: Ethics, Sustainability, and Stakeholder Management

Lynne Eagle, Stephan Dahl — Marketing Ethics & Society

Vannie Naidoo, Rahul Verma — Green Marketing as a Positive Driver Toward Business Sustainability

Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor — The SAGE Handbook Of Marketing Ethics

Azizul Hassan, Juan Ignacio Pulido-Fernández, Anukrati Sharma, (eds.) — Sustainable Destination Branding and Marketing Strategies for Tourism Development

Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski (eds.) — The SAGE Handbook of Marketing Theory

Ipek Altinbasak-Farina, Sebnem Burnaz — Ethics, Social Responsibility and Sustainability in Marketing

Elizabeth Parsons, Pauline Maclaran — Contemporary Issues in Marketing and Consumer Behaviour

Peter Dauvergne — Will Big Business Destroy Our Planet?

Jones, Geoffrey — Profits and sustainability : a history of green entrepreneurship

Yossi Sheffi — Balancing Green: When to Embrace Sustainability in a Business (and When Not To)

Einstein, Mara — Compassion, Inc.: how corporate America blurs the line between what we buy, who we are, and those we help

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Joseph Chen, Philip Sloan, Willy Legrand — Sustainability in the Hospitality Industry: Principles of Sustainable Operations

Elizabeth Parsons, Pauline Maclaran — Contemporary Issues in Marketing and Consumer Behaviour

Cheryl J. Baldwin — Sustainability in the Food Industry

John Grant [Grant, John] — Greener Marketing

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Gerard Hastings — The Marketing Matrix : How the Corporation Gets Its Power - and How We Can Reclaim It

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Michelle Carvill, Gemma Butler, Geraint Evans — Sustainable Marketing: How to Drive Profits with Purpose

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Jacquelyn A. Ottman — The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding

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Ruchika Singh Malyan, Punita Duhan — Green Consumerism: Perspectives, Sustainability, and Behavior

Lucia A. Reisch, John Th_gersen — Handbook of Research on Sustainable Consumption

Sian Conway-Wood — Buy Better, Consume Less: Create Real Environmental Change

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